Florian Höfling

Programm: Zukunftsbrücke - Chinese-German Young Professional Campus
Jahrgang: Jahrgang 2016
Arbeitsfeld: Wirtschaft und Finanzen
Expertise: Marketing, Vertrieb, Geschäftsentwicklung, Asien, China, Taiwan, Automobil, Interkulturelles Management und Führung, Innovation
Florian Hoefling is Marketing Director of the Automotive Aftermarket Division - located in Taipei since June 2013. He is responsible for the Product Marketing of the Business Unit Rotating Machines in Asia Pacific including Korea, Japan, China, Taiwan, ASEAN, India, Australia and New Zealand. Prior to this assignment, he spent 6 years with Bosch in Shanghai holding various management positions in Sales, Marketing, Product Management and Business Development. Florian is a guest lecturer at different universities (Fu Jen University in Taipei, ESCP at Tongji University in Shanghai, University of Louisville in Taipei) focusing on intercultural management, marketing/automotive business models and leadership topics. Prior to his posting to Asia, Florian worked in Germany, France, UK and Brazil. He holds a BSc in International Business & Modern Languages from Aston University, Birmingham, UK, and a triple master degree in International Management from ESCP Europe, Paris & Berlin, (Masters of Science, Diplom-Kaufmann and Diplome de Grande Ecole). He is passionate about sports, travelling and spending time with his family.